Soho House New York

For New York Fashion Week, The BAEgency curated and executed a dynamic pop-up activation at Soho House New York, seamlessly blending fashion and community during a prime happy hour. 🍸🛍️ This project included: Brand Curation: Selecting three emerging brands aligned with the Soho House ethos to showcase at the event: Atelier Ancestro (Handcrafted and ethereal luxury accessories), Spiritual Army (Streetwear brand representing a unique and meaningful alternative to the industry), and Vestium (Custom “rockstar” suiting brand for men, women, and non-binary). Strategic Partnership Development: Guiding brands through the benefits of this unique collaboration, enhancing their visibility and positioning. Marketing Support: Assisting each brand in crafting tailored campaigns to engage their audiences and maximize reach. Event Execution: Managing end-to-end logistics, including setup and design, ensuring a seamless and impactful experience for guests and brands alike. The activation successfully connected brands with an exclusive audience, driving awareness and sparking meaningful conversations around their products. #NYFW #fashion #popup #sipandshop #sohohouse #events #brandactivation #agency #offlinemarketing