White City House

Few weeks back, I had the pleasure of hosting an intimate evening with world-renowned Master Perfumer, Christian Provenzano - as we explored his journey through fragrance and two new creations that we have been working on. We were joined by passionate individuals from across the fragrance industry including digital creators, connoisseurs, and lovers of perfumery. It was a special moment. What started as a hobby, a side hustle, a dream has now become a reality. We’ve built a brand. But brand-building isn’t just about viral videos or slick marketing. It’s about what happens behind the scenes - the obsession with craft, countless hours of research, and working with the best talent in their domain. FULL video of discussion with Christian on YouTube - link in bio.