Soho House Toronto

these past few months with @creativefuturescollective and @sohohouse have honestly been such a highlight.. we had months of mentorship, planning and collaboration, and got to work alongside some of the most talented creatives in the city. my partner @a.abdelhamidd and i weren’t completely sure which direction to go in at first, but we spent weeks developing ideas, experimenting && building a concept that felt like us, which we got to present to a full house of industry leaders and fellow creatives at the final showcase! together we built “real is messy”, a rebrand campaign for @hellmannscanada, that’s playful but intentional, reminding us that life doesn’t have to be perfect to be meaningful. our goal was to take something super mundane and try our best to make it interesting.. we both bring different strengths to the table and balance each other out in the best of ways and this project was the best reflection of that i’m really proud of what we put together and grateful for the people, mentorship, and community that made this experience so memorable ⭐️🫂🫧 [+ we built the website for our cohort – swipe to last slide :))]