Soho House Berlin
Instagram’s testing a new way to drop content... 😱 🔐 Unlockable Reels = code-protected drops for your inner circle only 👀 First spotted: The Weeknd dropped a teaser from his new film behind a code. ✨ IG says it’s all about hype, exclusivity, and IYKYK energy. 🧠 We’re thinking: secret BTS content, early access drops, surprise launches, and community-only updates. Right now, it’s just in testing, but if this rolls out wider, it could reshape how we use Reels. 💡 Got ideas for how your brand could use this?#InstagramUpdates #Instagram #SocialMediaAgency #SocialMedia
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