Wednesday night at Soho House New York with @richtu — designer, creative director, and the mind behind the official FIFA World Cup 2026 poster. Listening to him unpack the symbolism behind the design — from cultural identity to global representation — was a reminder that great creative work always tells a deeper story. The room, the energy, the honesty — it all just clicked. Thank you @gradientgroup and @love.malone for curating a space where creativity and perspective meet. Left buzzing with ideas. #TheBlueprintSeries #FIFA2026 #RichTu #CreativeLeadership #Tilt350 #NYCDesignScene #DesignWithPurpose