Soho House Hong Kong

Knowledge is power — and discovery is everything. 💚 celebrating 5 years of this killer education program! Tequila PATRÓN is one of the world’s largest super-premium tequilas — handcrafted in small batches, with over 60 hands touching every bottle. Made using only three ingredients — 100% Blue Weber agave, water, and yeast — and crafted without additives, PATRÓN has stood for authenticity and transparency in tequila for over 35 years. Our Academia PATRÓN Advanced Tequila Training & Additive Workshop brings that transparency to life — empowering bartenders through knowledge, critical tasting, and hands-on exploration. Since launching the first version of this program in 2020, it’s become the best-in-class workshop on liquid and additive analysis. Academia PATRÓN is the definitive education innovator in this space! @mixecutive X @imixinstyle 👀 There’s nothing like watching people discover the differences for themselves — tasting, testing, and realizing how production choices shape the integrity of tequila. When education turns into discovery, understanding becomes belief. In this program, participants learn to: 1️⃣ Nose, taste, and assess spirits with confidence 2️⃣ Read and apply a tasting map & assessment rubric 3️⃣ Compare two or more spirits analytically 4️⃣ Edit and adjust fairly neutral agave spirits to see nuanced changes 5️⃣ Compare all findings against the unedited PATRÓN Workshops like these put power and understanding in the hands of the trade — building confidence and raising standards for thousands of bartenders worldwide. We also explore tequila laws, and what to look for in “100% de Agave” and “Tequila” labelling and contents. Thank you to everyone who joined us at Soho House Hong Kong for this special session during 50 Best Bars Week. Your curiosity, passion, and commitment to learning make this work truly meaningful. 💬 Bartenders & industry friends: want to join a session? Drop your city below 👇 — or connect with our legendary Agave Masters and Bacardi Brand Ambassadors across more than 25+ countries. 📸 @tiagomaya 👀 @non_barnary 👋🏼 #AcademiaPatron #PatronTequila #Education #AgaveMasters #ATT #CategoryLeadership #Agave #Tequila