Soho Beach House Miami

@sohohouse is trimming its member list and tightening the velvet rope as it returns to private ownership in a $2.7 billion deal backed by investors like @aplusk. Sources say “hundreds of members” are being cut in top U.S. locations, including New York, West Hollywood, and Miami Beach, as the club refocuses on its creative roots and raises the bar for who gets to stay. The move comes amid fierce competition from newer, flashier private clubs like @sanvicenteclubs, @casaciprianinyc, and @aman, prompting Soho House to revamp its image and interiors. CEO Andrew Carnie is prioritizing upgrades over expansion, with refreshed spaces and new culinary offerings from top chefs like Nancy Silverton rolling out across locations. Soho Beach House’s facelift will be done by November—just in time for @artbasel.